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Text Memes Are Taking Over Instagram – The New York Times

What Are Text Memes?: The Trend Taking Over Instagram – The New York Times

27 sep. 2021 — Fueled by Gen Z, text-heavy meme posts, often paired with nonsensically unrelated pictures, are turning the photo and video app into a …

Fueled by Gen Z, text-heavy meme posts, often paired with nonsensically unrelated pictures, are turning the photo and video app into a destination for written expression.

What Do Gen Z Shoppers Want? A Cute, Cheap Outfit That …

What Do Gen Z Shoppers Want? A Cute, Cheap Outfit That Looks Great on Instagram – The New York Times

26 dec. 2019 — A Cute, Cheap Outfit That Looks Great on Instagram. Three young women shoppers in three countries talk about what they buy, where they buy it …

Three young women shoppers in three countries talk about what they buy, where they buy it and why.

The New York Times (@nytimes) • Instagram photos and videos

16.7m Followers, 635 Following, 14k Posts – See Instagram photos and videos from The New York Times (@nytimes)

“Instagram is not about the photos. It’s a utility.” | OMR

The Atlantic’s Taylor Lorenz provides insights into how Gen Z behaves … discussing how Generation Z really uses platforms like Instagram, …

Taylor Lorenz is a global voice when it comes to observing, dissecting and reporting on internet trends. At OMR19, she shared insights at the Conference.

For creators, community is the new follower count

Influencers turn to Geneva, Discord, Telegram to build chat communities – The Washington Post

24 juli 2022 — Geneva has become popular particularly among Gen Z women and TikTok stars: Lifestyle creator Chrissy Rutherford recently launched a Geneva …

Influencers are setting up groups on chat apps, like Geneva, Discord and Telegram, which they say offer a more intimate experience than traditional social networks.

TikTok stars receive White House briefing on Ukraine

TikTok stars receive White House briefing on Ukraine – The Washington Post

11 mars 2022 — This week, the administration began working with Gen Z For Change, … “It’s the first place we’re searching up new topics and learning …

With millions getting their information about the war from the platform, the administration wants to get its message to top content creators.

Writing – Taylor Lorenz

Writing — Taylor Lorenz

Check my author page at The New York Times, The Atlantic or The Daily Beast … over — meet the teenage thought leaders marketing Gen Z to the masses (Mic).

CV / Contact – Joshua Citarella

Joshua Citarella

“On TikTok, Gen Z Rules the Internet”, Artsy Is This It?, Issue 4 … Taylor Lorenz, The New York Times, “Birds Aren’t Real, or Are They? Inside a Gen Z …

Joshua Citarella

Social Media for Strategic Communication: Creative …

Social Media for Strategic Communication: Creative Strategies and Research … – Karen Freberg – Google Böcker

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

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